| OTTAWA
| Nov.14,
2008 — It
is Murphy's Law that the phone rings just as you are about to sit and enjoy
a nice quiet meal. Well, maybe not Murphy's Law, but the rule of the telemarketer.
Since Sept. 30, Canadians have had the option to place their
numbers on a national Do Not Call List (DNCL) to stop receiving telemarketing
calls for three years. Political parties, news organizations and charities
are a few of the groups exempt from the list and its restrictions. But
these groups may soon have to pay a fee to fund a new complaints investigator.
"We worked very hard to be exempt from the list and Parliament
backed us up," says Teri Kirk, the vice-president of Public Policy
and Regulatory Affairs at Imagine Canada, a national organization representing
the interests of nearly 1,000 charities and non-profit organizations
across Canada.
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| The annoyance of telemarketing calls usually stems
from the time of the call — dinner time. |
The DNCL legislation (Bill C-37) containing the exemption for registered
charities was passed on Nov. 25, 2005. Last January, the Canadian Radio-Television
and Telecommunications Commission (CRTC) decided that all groups, even
those exempt, must register with the DNCL operator Bell Canada, and
pay the possible fee charged by a complaints investigator.
"We don't see why we should have to pay for people who are complaining
about telemarketers," says Kirk. "You wouldn't make
a recreational fisherman pay to cover the costs of commercial fishermen
when they have been exempted."
Kirk, along with the Association of Fundraising Professionals, filed
a joint petition to cabinet in April 2008. They are lobbying the government
to modify or cancel the ruling that charities will have to pay the
fee and register with the list.
Donors are also upset, says Kirk. Unlike telemarketers who can
pass the rates to their clients, charities can't because of their
charitable status. Kirk says the groups would have to shoulder the fee
themselves.
"We
are like small businesses . . . We just don't have that in our budget," she
says.
Of nearly 84,000 charities across Canada, Kirk says less than half
make phone calls to raise money for their causes, and the funds raised
account for very little in their annual budget.
In the 2004 Canada Survey of Giving, Volunteering and Participating,
more than 22 million Canadians aged 15 and over donated to a charitable
organization, raising nearly $8.9 million. Only 2.8 million
Canadians donated on the phone at an average rate of $70 per call. Charities
raised $138 million over the phone, totalling three per cent of donations
that year, and only two per cent of the total value of donations.
"Fees on charities is like a tax. They're just trying to tax us," says
Jason Lee, a spokesperson for the Association of Fundraising Professionals
(AFP).
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| Telemarketing calls usually show up as Unknown
Name. It is up to the resident to decide whether or not to answer
the call. |
CRTC spokesperson Denis Carmel says the question of a fee applicable
to all organizations under the DNCL is "a question of money and
people." The CRTC does not have the necessary funds to investigate
complaints, he says, and is still trying to find a third-party
organization.
After an unsuccessful search this year, the CRTC is investigating
complaints itself. It will try another search in the next 12 to
18 months to find a suitable candidate to take over the operation.
The investigator's duties include following up on complaints made
by Canadians via e-mail or phone.
Nancy Webster Cole, Senior Manager of Telemarketing Regulations at
CRTC, says the possible fee charged to all groups in
the DNCL registry is still unknown, and that it is impossible to determine
the number of complaints they will receive.
At this time, Cole says it is still too early to forecast a trend in
investigation requests. Carmel says there are no fees applicable as
of yet, but charities are awaiting Parliament's decision. Industry
Canada was unavailable to comment due to the petition going to cabinet
in January 2009.
"There wasn't a cap instituted on the fee," says Lee. "We
believe it would be at the low end of the scale, but it could grow with
time."
Cole says that all groups, even exempt organizations, must
pay and register because it would create a more efficient process to
investigate complaints. 
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